Our Universe of Work

AirBoss - Customer Story

Whilst working in-house at IFS as thier head of video production i was challenged to reinvent the customer testimonial wheel... IFS wanted something impactful and engaging that stands out among the sea of testimonials online.

I researched our competitors, market trends and video performance and pitched the following...

A clear 3 act arc, giving the audience a clear idea about what they are going to receive.

A hook heavy start, leaving the audience no choice but to watch the rest.

A premium look and feel, gritty but polished showing the scale of the customer wiuthout resorting to a single frame of preshot or stock footage.

Strategy had to come first so pre-production was overhauled.

Gone were generic cookie cutter questions on site, instead an engagement optimised script was produced, using the customer's answers and tone of voice from preliminary calls to develop a script that hooks the audience.

The reception was brilliant, engagement and retention was up online, the sales teams reported a big impact and the video style stood out among the rest.

Taking a strategy first approach redefined IFS customer testimonials to Customer Stories worth watching.

Pressure Performance - Brand video

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Pressure Performance are a martial arts clothing brand, offering everything from jiu jitsu gis to boxing gloves.

The brief was simple, they wanted to launch the brand and make it feel premium whilst showing all the products.

We shot over several weeks using professional fights from the UFC and Cage Warriors to create an impactful introduction to the brands ethos.

Although a small company, the campaign did well on social media, boosting thier presence and sales almost instantly.

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IFS Unleashed Event 2022

Every year IFS find a way to make thier events bigger and better, this year was no exception. The event runs over the week with a huge main hall of influential speakers, entertainment nights and plenty of networking.

To do the event justice, we had a team of 6 operators, covering every session, every moment of networking and entertainment.

On top of this we managed over 20 customer interviews on site and delivered every main hall session from the AV desk to the website overnight, allowing IFS to share the event with the world.

We have had the honour of filming these events since 2012 and they show no signs of slowing down.